About us

The company is a national and international leader in the field of public relations management in Italy. In addition to communication for companies, AB Group has dealt with the management of election campaigns throughout the country both for political and referendum consultations, and as part of election monitoring missions in various countries around the world. Since 2017 Alessandro Bertoldi has been registered in the list of Interest Representatives, established at the Chamber of Deputies in Rome. What contributed to AB Group's success in the lobbying sector was the innovative approach adopted by the company itself. “Compared to our competitors” - explains Bertoldi - “we have made transparency our strong point. Lobbying is not a regulated sector in Italy and is very often frowned upon by a large part of the Italian public opinion. This is due to the numerous violations perpetrated in the past by some colleagues, who have strongly interfered in the political sphere. Our strength lies in this: we do not deal so much with the decision-maker, with the political or government representative, who must have total autonomy in making their own decisions. We work on public opinion. Convincing people of the value of a project or initiative is much simpler and more transparent than putting pressure on decision makers. After convincing public opinion, the decision-maker himself will make the choices indicated to him by the electorate ". AB Group has thus succeeded, through what was its initial core business - the care of corporate communication - to develop a new way of understanding lobbying, defined by Bertoldi himself as "sustainable or indirect lobbying". Bertoldi clarifies: “It was precisely through this activity of persuading the public that we were able to radically change, for example, the public perception of regulation in the gambling sector. When some companies in the sector, exasperated by the continuous afflictive regulations, approached us, we developed a communication project aimed at explaining to the public many of the valid reasons why legitimate gambling could not be subjected to further constraints. We explained how limiting the offer of legitimate gambling would have favored the growth of new forms of illegal gambling, controlled by organized crime. The result was surprising: in a few years, with conferences and initiatives in the area, public opinion has changed its orientation, understanding the importance of the sector and the Italian government has finally developed an organic and overall less sanctioning regulatory system ”. Today AB Group is present directly or through its business partners in various countries around the world, from Spain to Russia, to South America and is expanding both in the field of international public relations and in supporting the internationalization of companies. In this regard, AB Group with the Milton Friedman Institute recently organized several meetings between institutions from different countries, in order to achieve an improvement in political and commercial relations between distant realities. The results were significant: “Thanks to our network, the international experiences acquired by our consultants, our partners and the institutional relationships established in the various countries, we are able to fully support Italian companies in the world and foreign ones in Italy. Furthermore, more and more public institutions are asking for our help in organizing public meetings with international counterparts. We recently accompanied the Libyan government delegation to Italy to discuss possible solutions to the geopolitical crisis currently underway. Also in this field, we never forget the importance of involving citizens, led to understand the reasons for our initiatives. We constantly listen to the public through surveys and publications. What fills us with satisfaction is not so much the economic success of our business, but the fact that our intuition has been understood and that today it is also applied by other colleagues. Basically we have managed to launch an appreciated model that can be a point of reference for the future. " During the COVID-19 pandemic, Ab Group worked together with companies and institutions with its partners, to help find various personal protective equipment and other useful products to combat the current health and social emergency. The company is a national and international leader in the field of public relations management in Italy. In addition to communication for companies, AB Group has dealt with the management of election campaigns throughout the country both for political and referendum consultations, and as part of election monitoring missions in various countries of the world. Since 2017 Alessandro Bertoldi has been registered in the list of Interest Representatives, established at the Chamber of Deputies in Rome. What contributed to AB Group's success in the lobbying sector was the innovative approach adopted by the company itself. “Compared to our competitors” - explains Bertoldi - “we have made transparency our strong point. Lobbying is not a regulated sector in Italy and is very often frowned upon by a large part of the Italian public opinion. This is due to the numerous violations perpetrated in the past by some colleagues, who have strongly interfered in the political sphere. Our strength lies in this: we do not deal so much with the decision-maker, with the political or government representative, who must have total autonomy in making their own decisions. We work on public opinion. Convincing people of the value of a project or initiative is much simpler and more transparent than putting pressure on decision makers. After convincing public opinion, the decision-maker himself will make the choices indicated to him by the electorate ". AB Group has thus succeeded, through what was its initial core business - the care of corporate communication - to develop a new way of understanding lobbying, defined by Bertoldi himself as "sustainable or indirect lobbying". Bertoldi clarifies: “It was precisely through this activity of persuading the public that we were able to radically change, for example, the public perception of regulation in the gambling sector. When some companies in the sector, exasperated by the continuous afflictive regulations, approached us, we developed a communication project aimed at explaining to the public many of the valid reasons why legitimate gambling could not be subjected to further constraints. We explained how limiting the offer of legitimate gambling would have favored the growth of new forms of illegal gambling, controlled by organized crime. The result was surprising: in a few years, with conferences and initiatives in the area, public opinion has changed its orientation, understanding the importance of the sector and the Italian government has finally developed an organic and overall less sanctioning regulatory system ”. Today AB Group is present directly or through its business partners in various countries around the world, from Spain to Russia, to South America and is expanding both in the field of international public relations and in supporting the internationalization of companies. In this regard, AB Group with the Milton Friedman Institute recently organized several meetings between institutions from different countries, in order to achieve an improvement in political and commercial relations between distant realities. The results were significant: “Thanks to our network, the international experiences acquired by our consultants, our partners and the institutional relationships established in the various countries, we are able to fully support Italian companies in the world and foreign ones in Italy. Furthermore, more and more public institutions are asking for our help in organizing public meetings with international counterparts. We recently accompanied the Libyan government delegation to Italy to discuss possible solutions to the geopolitical crisis currently underway. Also in this field, we never forget the importance of involving citizens, led to understand the reasons for our initiatives. We constantly listen to the public through surveys and publications. What fills us with satisfaction is not so much the economic success of our business, but the fact that our intuition has been understood and that today it is also applied by other colleagues. Basically we have managed to launch an appreciated model that can be a point of reference for the future. " During the COVID-19 pandemic, Ab Group worked together with companies and institutions with its partners, to help find various personal protective equipment and other useful products to combat the current health and social emergency.